Muck Rack PR Software: Media Monitoring, Database, Reporting
The AI Comms Platform
Drive clarity, speed and impact across news and AI-generated coverage
See what’s happening, understand why it matters, and act on it
The future of PR is AI-powered, insight-driven, connected and accountable.
Monitor the ever‑changing media landscape
Signals come from everywhere: news, social platforms, industry voices, and generative AI models. Whether through automated workflows or our expert team of Media Intelligence analysts, see what matters the moment it happens – without noise or gaps.
Find the journalists and content creators shaping the conversation
Identify who’s influencing the media and AI-generated answers using the industry’s most accurate media database. Search across digital, broadcast, print, podcasts, newsletters and social media.
Take action with targeted, relevant outreach
Connect analysis to outreach and pitch the right journalists with confidence. AI-powered recommendations help you customize outreach, track engagement, and manage follow-ups.
Report, learn and optimize
Transform coverage into executive-ready reporting that pairs data with interpretation. Prove PR’s value at the highest levels of the business.
Generative Pulse: The new standard for brand visibility in AI
Track brand visibility across AI platforms, uncover the sources shaping answers, and connect insights to the rest of your PR strategy—all within Muck Rack.
See what Muck Rack can do for your team
What's new at Muck Rack?
A more complete view of your earned media: Introducing Podcast Monitoring in Muck Rack
How media coverage influences AI responses
Meet Generative Pulse: Gain visibility into how AI talks about your brand or clients
Who uses Muck Rack?
Peter Duckler
Senior Group Director for Earned Media Team, Real Chemistry
“I’ve used all the software platforms. I can honestly say Muck Rack is the one I cannot live without”
Clay Patrick
Senior Media Relations Specialist, Walker Sands
“The platform is comprehensive of everything I need and so much more. I could not do my job without it.”
Melissa Tate
Senior Director of Editorial, Bollare
“I don’t think I’d be very successful at my job without Muck Rack, and I don’t think that my team would be either.”
Stephanie Matthews
Executive Director, Golin
“Muck Rack gives me peace of mind that I’m not missing the important things.”
Lauren Glickman
Managing Partner, Renewcomm
“A very refreshing experience. Completely different than we were having using legacy platforms like Meltwater and Cision.”
Brent Diggins
Managing Director Measurement + Analytics, Allison+Partners
“Our Muck Rack experience has been nothing but success. More accurate data and easier collaboration.”
Steph Donily
Head of Corporate Marketing, Zapier
“it’s the easiest database I’ve ever used. Give it a shot.”
Tessa Byars
Brand + Internal Communications, Patagonia
“Muck Rack is an exceptional tool for finding journalists…”
Michaela Kron
Senior PR Manager, Duolingo
“Muck Rack ensures I don't miss any Duolingo coverage.”
Ellen Murphy
Senior Vice President, Syneos Health
“Muck Rack is to PR platforms as Netflix is to Blockbuster.”
Sam Brewer
Associate Director of External Relations, GBH
“Muck Rack lets you focus on strategy--not tedious tasks”
Hope Arcuri
Senior Communications Officer, International Rescue Committee
“Muck Rack helps me get promoted”
Iris Dorbian
Contributor, Reporter, Private Equity and Venture Capital — Forbes Contributor
“It’s so convenient and simple--and much less onerous than my regular website. Muck Rack is the best!”
Sarah Okeson
Correspondent, DCReport
“Muck Rack helps me track who is sharing my articles and look at other people I should be following.”
Tiffany Tchobanian
Freelancer
“Want to stay up-to-date on my work? Visit Muck Rack to see the latest articles I've written.”
Nia Norris
Columnist, Reynolds Journalism Institute
“Why would I pay for this when Muck Rack does this for me without me asking?”
Abubakar Adam Ibrahim
Freelancer
“Great to have a compilation of most of my columns in one place. What a wonderful thing, @muckrack is”
Anton Delgado
Senior Reporter, Southeast Asia Globe
“Muck Rack makes it easy to find all of your work at a glance, and it’s updated in real-time.”